Primalluxe Design was born out of a passionate desire to preserve the rich tradition of handmade artisanal craftsmanship and design in Indonesia. We appreciate what handmade really means; respect for the creative process, and value of the maker. 

This is why Primalluxe Design collaborates with established designers who support the livelihoods of seasoned craftsmen who are being eclipsed by mass-production, where speed and quantity are the driving forces.

Honoring time, inspired design and quality craftsmanship Primalluxe Design is now presenting curated collections designed by Asia based artist jeweler Martina Urbas.

Your selection is hand made to order, especially for you.

Primalluxe Design has over 30 years of experience working in Asia with notable brands around the globe as well as high-end clientele in the entertainment and music industry.